Purrfume Party to Benefit Cat Group
Laurie Stern makes perfumes at her El Cerrito home with the pink jasmine, spearmint, peppermint, lavender, honeysuckle, gardenia and other items she grows in her backyard garden. Stern has 12 perfumes, three body frostings, five hydrosols, also known as floral waters, and five bath salts that she sells online and from her home.
And because her business is named Velvet and Sweet Pea’s Purrfumery, after her two beloved cats, she also has a catnip hydrosol for kitties. We asked Stern 10 more questions about her love of cats and flowers and how she will put on a kitty tea party June 5 to beneift the Friends of Roman Cats group. Here is what she had to say:
ANNB: What is your background before you started Velvet & Sweet Pea’s Purrfumery?
LS: I have always loved to make fun and beautiful things out of amazing, luxurious materials. I made one-of-a-kind lingerie pieces for high-end boutiques. Then I started my wedding flower business, which began as a small flower stand in Kensington. That business was very successful, but after 15 years I wanted to do something that didn’t require me to wake up at 2 a.m. and work 80-hours a week.
ANNB: How did you get involved with Velvet & Sweet Pea's Purrfumery?
LS: I spent several years experimenting with essential oils from all over the world. I kept a journal of how the scents of various essential oils made me feel, and I read every perfumery book I could find. My favorite is The Art of Perfumery, written in 1855. I was completely intrigued by the romance and mystery of perfumes made during what I call “the golden age of perfumery.” I put my perfumes in antique French bottles and tucked them into silky purses with pretty ribbons. Making these gifts represents a coming together of all my passions: my love of flowers, animals, Victoriana, of collecting little jewel boxes and antique bottles, and making unique gifts out of beautiful materials. In 2007 I started Velvet & Sweet Pea’s Purrfumery.
ANNB: Purrfumery stems from your love of cats. Have you always been a cat lover and who are Velvet and Sweet Pea?
LS: I have always been in awe of animals and I particularly love to celebrate cats. I have had too many kitties to count and I have five now. I have always been involved in local animal rescue projects and cat adoptions. I would love to see a more humane world and I think it starts with the individual. Velvet and Sweet Pea are two of my kitties. I like to say that anything is possible because Velvet and Sweet Pea came from horrible beginnings and now they’re running a perfume business.
ANNB: We understand you have an amazing garden at your home. What do you grow?
LS: My husband, Gary, is a landscape architect. Together he and I created my Perfumer’s Garden. We grow citrus, herbs, roses and about 20 varieties of scented geraniums. I adore the scent of jasmine and roses, so there is plenty of jasmine. We also grow spearmint, peppermint, chocolate mint, lavender, lemon verbena, gardenia, and irises.
ANNB: What do you do with the items you grow?
LS: I use many of the plants and flowers in my perfumes and other personal care products. I infuse organic alcohols with honey, vanilla, and roses and I also hand-tincture many of the geraniums. I make moisturizers from the beeswax from our bees and jasmine. I also teach classes on making scents from items in your garden. Each of my products is almost entirely organic and I don’t use any animal products – ever. Velvet & Sweet Pea’s Purrfumery received a “Leaping Bunny” certification 2 years ago, which certifies that I do not do animal testing and that none of the ingredients I use have been tested on animals by the companies we buy from.
ANNB: Tell us more about your work against animal testing.
LS: This is a really wide topic that includes more than 100 million animals that are used every year in the United States as models in biological and medical research. I have been a member of the American Anti-Vivisection Society (AAVS) for many years and support their work to end animal experimentation. While the Food and Drug Administration and the Consumer Products Safety Commission regulate cosmetic/personal care and household products, neither of these agencies require that companies test their products on animals. Companies make this choice for themselves. Animal testing by cosmetic, personal care, and household product companies involves exposing animals, usually rabbits, to high-doses of irritating and toxic substances. There are many alternatives including in vitro that could make animal testing for cosmetic products a thing of the past.
ANNB: What do you love most about what you do?
LS: Velvet & Sweet Pea’s Purrfumery embodies all that I love: perfume, the natural world, sensuality, and kitties. The hours I have spent learning the art and craft of perfumery have been some of my very favorite moments. Making perfume is very meditative and solitary. I also love my social events, like my Kitty Tea Parties and classes, when I get to meet others and share my perfumes with them. A big part of my work with the Purrfumery involves educating perfume lovers about what is in the perfumes they wear. I believe it’s important to know.
ANNB: We understand you are holding a Kitty Tea Party on June 5, tell us what that is.
LS: This is a very special event because it benefits Friends of Roman Cats, a San Francisco-based group that helps homeless and feral kitties in the United States and abroad, especially in Italy, and provides emergency funds for surgeries and other veterinary care. The group also leads tours of gardens and community cat colonies in Venice, Florence and Rome. We sit among the roses in bloom and enjoy high tea and yummy, homemade desserts - this time it will be vegan blood orange and almond scones, Russian perfumer tea cookies with patchouli, lemon rose dew drop cookies, and our famous jasmine and orange blossom chocolate truffles. We also give each guest a Purrfumery goody bag filled with delectable scented treats.
ANNB: What is your connection to the Friends of Roman Cats?
LS: FORC does a tremendous amount of work here and abroad to fund Trap-Neuter-Release programs and support No-Kill laws for homeless and feral cats. That means they are always looking for ways to spay-and-neuter homeless and feral kitties and release them back into the community, rather than euthanize them. They also have a fund to help people pay for veterinary care, which is amazing because sometimes caring for a sick kitty can be very costly. I have supported FORC for years because I have always really believed in their mission to help stranded and sick cats. I have wanted to have a benefit for them for a while. Recently, I turned to FORC to help me provide love and care to a family of cats after their owner died in March. The June 5 party fee of $25 benefits FORC. I will donate 20 percent of everything sold in the Purrfumery that day to FORC.
ANNB: How can people find your products or more about the Tea Party?
LS: All my products are available at www.Purrfumery.com and at www.theecoluxelife.com. I also welcome perfume lovers to make a private appointment and visit me in the Purrfumery in El Cerrito. For the tea party, space is limited so if anyone is interested they can email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call the Purrfumery at 510-528-8040. To help out, send checks payable to FORC to Velvet & Sweet Pea’s Purrfumery at 727 Sea View Drive, El Cerrito, CA. 94530--KB
No Kirstie Alley Collection for this Woman
This is my 30th week on the Weight Watchers program. I am really happy with my progress, despite gaining weight while on vacation in April. This last week I lost 1.2 pounds for a total of 36 pounds.
I have been reflecting quite a bit lately about losing weight and realized that it has relieved a lot of stress I was feeling. Yes, I was concerned about getting dressed every day.
I feared that one day I would wake up and nothing I owned would fit. I would have to shuffle around in pajamas bottoms and men's XL T-shirts or accept shopping in the stores for plus-sized women.
My rationale for being overweight was always, "Well, I'm a mom. I'm allowed to look like this," or "I have two small kids and work full time - what does anyone expect?" Buying a minivan in November of 2007 coincided to a large extent with my weight gain, and I have often wondered if, subconsciously, the van gave me more freedom to be fat.
It certainly helped complete my transformation to fat mom. I love that the lease is up this November and the minivan is going back. I
'm now looking for something more hip. I tried to make jokes about my weight gain, as well. I cracked that I'm now shopping in the "Kirstie Alley Collection," thinking that her well-documented yo-yo dieting and mine were very similar. But, there was never more than a chuckle from my friends. It just wasn't funny what had become of me.
Another depressing change was how I felt about attending professional events, something my job requires. As I gained weight I remember feeling sad when events were approaching. I was not my normal outgoing self with those 36 extra pounds. Often I wanted to disappear, blend in to the wall, crowd, or whatever. I didn't have a lot of interest in getting together with friends, going on vacation or seeing anyone that I had not seen in a long time.
I dreaded facing people and feared that I would see a look of surprise or disgust on the faces of people who were used to seeing me much thinner. I rationalized that if no one said anything to me about gaining weight (i.e., is everything OK with you?) they had not noticed.
I figured if we were still getting invited to events and parties, I must still be a nice person to be around. Maybe I was, but this desire of mine to blend in really quashed my confidence. That confidence is slowly coming back and I'm so much better for it. My true personality is starting to shine through again.
Thanks for reading. Chime in with comments if any of this resonates with you. ---AV
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For a really special evening, something you don’t find just everywhere, check out the concept of outdoor music concerts at at both Wente Vineyards and The Mountain Winery.
Then I realized a lot of people think about my service as a luxury only celebrities can afford. Why waste money on such a frivolous service when you can have a good friend fashionista do the same for free? 
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. You can also find her though:
This evening, Wednesday, May 19, cyclists worldwide will ride their bikes in a silent and slow-paced ride (no faster than 12 mph) to honor fallen cyclists and also encourage people never to drink and drive.
It shouldn't have been such a shock to see the number on the scale, considering that lately I have been ignoring my food tracker and my need to exercise. 

